Our Approach

MINDFUL

THE BOY&I takes a well-considered approach to manufacturing and intentional design, with a focus on contemporary, high-quality pieces. We work with natural fabrics—organic cotton, European flax linen, and luxurious silks featuring traditional and Shibori dyes. Our limited capsule collections emphasise minimal environmental impact and sustainability from start to finish.

Our garments are thoughtfully designed and crafted by skilled local artisans in Sydney, Australia. We personally collect each piece from our makers using reusable garment bags and hangers, completely cutting out plastic waste during transportation. When packaging is needed, we use 100% compostable postbags—staying true to our commitment to low-impact, conscious production.

This year, we’re expanding our vision globally with the Travels Collection, made in collaboration with incredible artisans in Indonesia. Inspired by age-old traditions and craftsmanship, this collection brings you pieces that are rich in culture and story—think ancient weaving techniques, volcanic rock stone washing, and new organic dyeing processes. We’ll be dropping some really special pieces throughout the year, and we can’t wait for you to experience them.

Our dual manufacturing approach connects diverse communities through fashion, celebrating both local Australian craftsmanship and rich global heritage from Indonesia, unified by our shared commitment to sustainability and mindful creation.