Our Story

THE BOY&I is an Australian-designed contemporary fashion label focused on quality, creativity, and conscious craftsmanship. We create timeless, high-quality garments in small, considered collections—always with sustainability at the heart of our process.

We work exclusively with natural fabrics—organic cotton, European flax linens, and silks—ethically sourced from around the globe. Our pieces are feminine, effortlessly wearable, and thoughtfully designed to be worn time and time again—never following trends, but creating classic pieces with a playful twist.

In addition to our Australian-made core collections, THE BOY&I now includes the Travels Collection—designed in collaboration with skilled artisans in Indonesia—where traditional artistry meets our laid-back silhouettes and considered details.

Classic yet playful, each piece features the design details we’re known for: bold binding, contrast topstitching, and our signature stripes. With every release, we stay true to our ethos—intentional design and garments made to be worn, loved, and lived in.