Our Story

THE BOY&I is an Australian-designed contemporary fashion label with a love of quality, colour and considered detail. We create small collections of beautifully made pieces designed to be worn, loved and lived in, season after season.

Natural fabrics are at the heart of every collection, from organic cotton and European flax linen to silk, sourced from around the globe. Our pieces are feminine and effortlessly wearable, balancing classic silhouettes with an unexpected, playful twist.

Alongside our Australian-made collections, THE BOY&I Travels Collection is created in collaboration with skilled artisans in Indonesia, bringing traditional craftsmanship together with our distinctive approach to colour, shape and detail.

It is often the smallest details that define a piece. Bold binding, contrast topstitching, signature stripes, unexpected buttons and carefully considered finishes give THE BOY&I its point of difference.

Made in small quantities and designed beyond a single season, our approach is simple: create beautiful clothes with character, made to be worn again and again.